Description:

Position at Zones

About Zones Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

As the Alliance Marketing Manager, you will be responsible for driving market growth, revenue targets, joint market development funds (MDF) and other funding investments with a particular partner or set of partners.  You will Promote Zones solutions and brand positioning with and through hardware and software partners. You will own the partner marketing relationship to plan and execute growth strategies to deliver on goals and KPIs in support of brand development, higher margin focus, and customer base expansion in key target markets.

Your ability to translate complex partner technology and architectures into business-relevant solutions, collateral, and marketing initiatives will have a measurable impact on Zones, its partners, and its customers. You’re a collaborative player who can roll up your sleeves and lead cross-functional teams throughout the organization.

 To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Drive MDF targets with your partner in collaboration with product management
• Act as primary marketing liaison
• Plan, manage and execute joint marketing plans and activities with your partner (or partners) within budgetary guidelines and deadlines
• Drive Zones’ growth goals/objectives through partners
• Provide messaging, value proposition for partner’s product, solution as it fits into Zones’ GTM campaigns
• Support events and training activities with partner participation and relevant content
• Support the design and the execution of demand generation and nurture campaigns in collaboration with campaign management
• Support field sales with partner engagement in regional/local marketing activities
• Manage the daily interaction with partners
• Define agenda and presentation content with partners for QBRs
• Execute MDF programs per marketing plan
• Lead project teams to coordinate and align on strategy and execution (Sales, PPM, Creatives, Events, and Sales Enablement)
• Define, implement and report on KPIs/metrics to track Zones’ all up partner marketing performance and effectiveness
• Understand partner’s marketing requirements and processes.
• Help to ensure timely claiming and payment of receivables

 List critical processes this individual will undertake to achieve targeted results.

• Aligned marketing plan
• Execution of marketing activity
• Timely revenue recognition of MDF activities
• AX management for your partner’s activity
• Creative briefs for content visualization
• Marketing KPIs, PoPs per activities (i.e. ROMI)
• Weekly update/reporting to Sr. Mgmt on progress/KPIs
• Partner portal content contribution and development to improve marketing performance with partners as needed

 List key metrics that will measure and define success for this role.

• MDF
• COA
• ROMI

List any management responsibilities.

• Train, lead and supervise and computer operations staff. Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION/CERTIFICATION:  BA in Business, Marketing or a related degree, MBA preferred

CERTIFICATES/LICENSES, ETC.:  

REQUIRED EXPERIENCE:

• 3-5 years Partner Management experience in B2B corporate environment (VAR and software industry experience preferred)
• 3+ years Partner Marketing or Marketing Experience
• Experience building and driving partner marketing strategies and execution tactics
• Good understanding of channel management, partner business, partner business models, digital transformation business drivers, ecosystem and sales drivers, emerging IT trends and their impact on the partner eco-system
• Outstanding verbal and written communication skills, exceptional storytelling, including speeches and presentations.
• Results-driven with a consistent record of delivering on company growth through partner management strategies
• Ambitious, self-starter, thrives in a fast-paced, ambiguous environment, effectively manages priorities.
• Experienced in planning, strategic thinking, business savvy, execution excellence, and detail-oriented
• High integrity, excellent business decision-making skills, discretion in the management of confidential corporate information

Job timings: 08:00 PM till 05:00 AM

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