Job Description:

Confiz is looking to hire an  Assistant Manager / Senior SEO Executive  responsible for corporate communication, content and campaigns, and digital presence/initiatives. The candidate will be expected to work autonomously, with limited supervision, and interactively with other team members, demonstrating a commitment to shared goals and a willingness to take the initiative.  

Job Responsibilities:

•  Develop an understanding of the business goals and the role of SEO in achieving results.
•  Build a roadmap aligned with the overall business goals of business units.  
•  Understand user persona, search intent, and how people search for our offerings.  
•  Grow organic traffic through on-page, off-page, and technical SEO.
•  Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords 
•  Create an effective URL structure to support multi-service and multi-regional aspects of the business
•  Develop and execute optimization strategies that increase the company’s search engine results rankings
•  Develop and execute optimization strategy to create a mobile responsive site with high speed, small in size, and the text/visuals are in line and aesthetically appealing and trendy
•  Research in-depth SEO keywords to use throughout the company’s website and marketing materials
•  Develop and implement a link-building strategy
•  Research and analyze competitor strategies, performance, and advertising links
•  Have a data-driven approach to all the content on the web page. Test images, CTAs, content, and anything on the webpage, audit performance, and recommend changes based on data
•  Perform ongoing keyword discovery, expansion, and optimization
•  Work with editorial and marketing teams to drive SEO in content creation and programming
•  Work with the development team to ensure SEO best practices, such as schemas and keyword density, are correctly implemented on the website
•  Own strategy and execution for lead generation, measured against quantifiable metrics, such as traffic, bounce rate, and avg. session length, and MQLs/ SQLs  
•  Regularly audit site content and optimize old essential content to maintain rankings

Requirements/ Qualifications:

•  3 to 5+ years of experience in successfully developing and executing SEO campaigns, ideally in the B2B IT Industry (preferably in Dynamics & Bespoke)
•  In-depth understanding of key SEO and digital marketing metrics and recognizing how they impact the business 
•  Well-versed in performance marketing, conversion, and online customer acquisition  
•  Up to date with the latest trends and best practices in SEO 
•  Experience in handling multi-regional sites
•  In-depth experience with Google Analytics, Google tag manager, Google data studio, Ahref/ SEMrush, Google Optimize, and Google search console
•  Working knowledge of HTML, CSS, and JavaScript development and constraints  
•  Understanding of search engine algorithms and ranking methods  
•  Knowledge of keyword research, data mining, and indexing toolset the 
•  Able to complete keywords and competitive analysis of other companies within the industry  
•  Comfortable analyzing high volumes of data daily, being able to make inferences and visually represent the data

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