Description

Position at Zones

About Zones Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

Job Description: Digital Marketing Manager

Zones LLC seeks a full-time position of a Digital Marketing Manager.

An experimental, nimble and growing team, the Digital Marketing Manager works within a small digital marketing team responsible for online presence to promote brand awareness and lead generation via digital channels. This role will be heavily involved with SEO Copywriting that requires consideration of keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search engine result. This role will act as a gatekeeper to Zones Digital Asset Management system, ensuring alignment to Zones branding guidelines at a global scale.

RESPONSIBILITIES:

• Coordinate with external vendors and work across internal departments and teams in collaboration with Creative, Ecommerce, Digital Transformation and Operations to attain alignment in digital marketing initiatives.  
• Manage the integrity of Zones Digital Asset Management which includes storing, analyzing, organizing, and cataloguing all of Zones’ digital assets.
• Identify digital assets that require a refresh or content gaps within the DAM.
• Prepare creative briefs with clear direction for digital asset creation.
• Work in conjunction with Website Manager to provide on-brand and SEO-friendly copywriting that includes on-page copy, meta descriptions and alt tags. 
• Track digital channels with weekly, monthly, quarterly and annual performance KPIs against goals.
• Provide recommendations for content improvement to drive improved KPIs across all digital channels, including website, email marketing, ABM marketing, retargeting ads, social, blog.

EXPERIENCE & QUALIFICATIONS:

• 3+ years of experience in SEO copywriting and/or digital marketing copywriting
• In-depth knowledge of different digital marketing channels
• Good knowledge and experience with Digital Asset Management Systems
• Sense of ownership and pride in your performance and its impact on the company’s success
• Experience conducting keyword research with SEO platform
• Extreme attention to detail
• Analytical yet creative
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Bachelor of Arts preferred

APPLY HERE