Description:

Zones is a global provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way modern organizations do business. Whatever you need, you can Consider IT Done.

Visit the Zones Innovation Center, zones.com, or follow us on Twitter, Facebook, and LinkedIn.

Marketing Operations Specialist

Position Overview

Zones is looking for a Marketing Operations Specialist to join the growing marketing team. As a pivotal member of the marketing team, you will manage building workflows, lead scoring, and auditing the contact database within our marketing automation platform. The ideal candidate will have strong project management skills with attention to detail, background in marketing automation platforms, and proven success partnering with distinct stakeholders for

This position will report to the Senior Manager, Marketing Campaigns and Operations. It is based in the Zones Pakistan office.

Key Responsibilities

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and maintain workflows for campaigns and lead pass via HubSpot
• Assisting the Marketing Leads Specialist in developing and adjusting a lead scoring model that can effectively provide sales with a consistent lead flow to generate opportunities.
• Review existing Marketing Technology (MarTech) stack at Zones and make recommendations for improvement in processes
• Maintain and manage MarTech stack integrations with CRM and other Zones software.
• Ensure marketing automation database is maintained and cleansed frequently
• Support updates to Zones intranet marketing portal pages
• Analyze PowerBI reporting dashboards and optimize content with Marketing Data team
• Act as backup to email marketing specialist, assist in creating emails and landing pages
• Drive operational excellence with MarTech stack including HubSpot maintenance
• Develop marketing tech stack process documents

We are seeking candidates with the following experience and skills:

Education:

• Bachelor of Arts/Science required

Required Experience:

• 2+ years in a marketing role, preferably in marketing operations or campaign role
• 2+ experience with marketing automation platforms like HubSpot, Marketo, or Eloqua
• Experience with CRM tools like Microsoft Dynamics CRM or Salesforce
• Experience with SharePoint a plus
• Must be highly organized and self-motivated with a sense of urgency
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Exceptional attention to detail to ensure accuracy in all deliverables
• Analytical tendencies with a natural curiosity to measure, test, and iterate to get the best results
• Ability to thrive in a fast-paced, ambiguous environment
• Drive for documenting and optimizing processes
• Deep understanding of Office products, with advanced Excel skills

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