JOB BRIEF

We are looking for a highly skilled and experienced Performance Marketing Specialist to join our dynamic digital marketing agency. As a Performance Marketing Specialist, you will be responsible for planning, implementing, and optimizing performance marketing campaigns across various channels, with a strong focus on Google Ads and Facebook Ads. Your expertise in driving results and maximizing ROI through data-driven strategies will be key in delivering successful campaigns for our clients.

JOB RESPONSIBILITIES

• Develop and execute performance marketing strategies across various channels, with a primary focus on Google Ads and Facebook Ads.
• Conduct in-depth keyword research, audience analysis, and competitive analysis to identify target segments and optimize campaign performance.
• Create and manage campaigns, ad groups, and ad copies/creatives on Google Ads and Facebook Ads, ensuring alignment with campaign objectives and best practices.
• Continuously monitor campaign performance, analyzing key metrics and adjusting strategies to optimize conversions, click-through rates (CTRs), and return on ad spend (ROAS).
• Conduct A/B testing of ad creatives, campaign types, landing pages, and audience targeting to improve campaign performance and drive incremental results.
• Collaborate with the creative team to develop compelling ad copies, visuals, and landing page designs that align with brand guidelines and drive engagement.
• Utilize advanced targeting options and audience segmentation to reach the most relevant audiences and maximize campaign effectiveness.
• Implement conversion tracking and attribution models to accurately measure campaign performance and identify areas for improvement.
• Stay updated with the latest industry trends, digital marketing tools, and best practices in performance marketing to drive innovation and deliver cutting-edge strategies.
• Provide regular reports and performance analysis to clients, highlighting key insights and recommendations for campaign optimization and improving ROI.

REQUIREMENTS

• Bachelor’s degree in marketing, advertising, business, or a related field.
• Proven experience as a Performance Marketing Specialist or similar role, with a strong focus on Google Ads and Facebook Ads.
• In-depth knowledge of Google Ads, Facebook Ads, and other Ad platforms including campaign setup, optimization, and reporting.
• Demonstrated success in managing and optimizing performance marketing campaigns to achieve KPIs and maximize ROI.
• Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms to track and measure campaign performance.
• Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions to improve campaign performance.
• Excellent understanding of digital marketing principles and best practices, including conversion funnels, landing page optimization, and audience targeting.
• Creative mindset with the ability to develop compelling ad copies and visuals that resonate with target audiences.
• Strong communication and presentation skills, with the ability to effectively communicate campaign performance and recommendations to clients and internal stakeholders.
• Google Ads and Facebook Ads certifications are highly desirable.

WHAT WE OFFER

• A creative, fun-loving, and a healthy environment.
• Market competitive salary.
• A growth-oriented environment.
• Full-time employment.
• Flexible working hours.

APPLY FOR THIS JOB

To apply for this job you have to submit the application form by clicking on the button below. You will be required to upload your Resume in word / pdf format. You will be contacted if you are shortlisted. Please note that we only accept resumes through our application forms.

APPLY HERE